In-Vehicle Experience Design
In-Vehicle Experience Design
Year
Jan '25 - Apr '25
Project
SI 594: Automotive UX Design
Tools
Figma, FigJam, Adobe Photoshop
Year
Jan '25 - Apr '25
Project
SI 594: Automotive UX Design
Tools
Figma, FigJam, Adobe Photoshop
Year
Jan '25 - Apr '25
Project
SI 594: Automotive UX Design
Tools
Figma, FigJam, Adobe Photoshop
My Role
Interaction Designer
Interaction Designer
The Team
Aleena Qaiser
Reuben Crasto
Aleena Qaiser
Reuben Crasto
The Client
General Motors (GM)
General Motors (GM)
Type of Work
Competitor Reviews
Design Systems
Prototyping
Usability Testing
Competitor Reviews
Design Systems
Prototyping
Usability Testing
Design Brief
Design Brief
This project explores how Ultra-Wideband (UWB) technology can enhance the GM customer experience, both inside and outside the vehicle.
The goal: design intuitive user-centered solutions that make everyday tasks easier, creating experiences that feel seamless and thoughtfully designed.
This project explores how Ultra-Wideband (UWB) technology can enhance the GM customer experience, both inside and outside the vehicle.
The goal: design intuitive user-centered solutions that make everyday tasks easier, creating experiences that feel seamless and thoughtfully designed.
The Challenge
The Challenge
How might we design a vehicle experience that combines drive-thru payment convenience with everyday ease and bold, sport-driven aesthetics?
How might we design a vehicle experience that combines drive-thru payment convenience with everyday ease and bold, sport-driven aesthetics?
Imagine you're at a drive-thru
However, when making the payment you have to roll down your window and reach out.
Imagine you're at a drive-thru
However, when making the payment you have to roll down your window and reach out.
Imagine you're at a drive-thru
However, when making the payment you have to roll down your window and reach out.
Imagine you're at a drive-thru
However, when making the payment you have to roll down your window and reach out.
Imagine you're at a drive-thru
However, when making the payment you have to roll down your window and reach out.
Time consuming, leading to longer lines
Time consuming, leading to longer lines
Uncomfortable, sometimes have to unbuckle seatbelt to reach out
Uncomfortable, sometimes have to unbuckle seatbelt to reach out
Target Audience
Urban Sprinters
Urban Sprinters
Fast-paced professionals who loves the bold, sporty feel of a car and need a seamless, responsive interface to match their always-on-the-go lifestyle.
Fast-paced professionals who loves the bold, sporty feel of a car and need a seamless, responsive interface to match their always-on-the-go lifestyle.
Final Design (Original vs. New)
Final Design (Original vs. New)
Center Display
Center Display
Center Display
Instrument Cluster
Instrument Cluster
Instrument Cluster
Key Design Features
Key Design Features
Key Design Feature #1: Contactless Payments
Key Design Feature #1: Contactless Payments
UWB identifies the driver and automatically loads their GM Wallet
Assumes connection with UWB-enabled drive-thru hubs to establish a secure gateway
Offers flexibility with multiple payment methods within the interface
Includes two-factor authentication using Face ID for added security
Key Design Feature #2: Expandable HVAC
Key Design Feature #2: Expandable HVAC
Quick access to HVAC
Separate sides for the driver & passenger
Easily accessible overlays for temperature and fan speeds
Drag up to reveal more options
Key Design Feature #3: Sleek & Sporty UI
Key Design Feature #3: Sleek & Sporty UI
Analog Speedometer design for a sport-driven interface
Theme-based drive modes for an immersive experience
Minimal UI to reduce distractions
Design System
Design System
A responsive design system built for consistency across the Blazer EV’s interfaces, from the Instrument Cluster to the Mobile App, ensuring a cohesive and intuitive user experience.
A responsive design system built for consistency across the Blazer EV’s interfaces, from the Instrument Cluster to the Mobile App, ensuring a cohesive and intuitive user experience.
Mobile App
Mobile App
Designed a companion mobile app for the Blazer EV to extend key in-vehicle experiences remotely, enabling users to check status, control features, and stay connected on the go.
Designed a companion mobile app for the Blazer EV to extend key in-vehicle experiences remotely, enabling users to check status, control features, and stay connected on the go.
Learning Outcomes
Learning Outcomes
🎯 Building Consistency Through Design Systems
🎯 Building Consistency Through Design Systems
Realized the power of a well-built design system in maintaining consistency across platforms and how it contributes to a more cohesive and intuitive user experience.
Realized the power of a well-built design system in maintaining consistency across platforms and how it contributes to a more cohesive and intuitive user experience.
🧪 Adapting Usability Testing for Safety
🧪 Adapting Usability Testing for Safety
Gained hands-on experience conducting usability testing in real-world conditions, learning to adapt research methods for safety while still gathering valuable feedback from experienced drivers.
Gained hands-on experience conducting usability testing in real-world conditions, learning to adapt research methods for safety while still gathering valuable feedback from experienced drivers.
